Best Body wash
Row of LoverHair Professional hair care bottles with logo; woman on the right holding a bottle against a green–purple gradient backdrop.
Baby girl in a white dress sits by a laptop, with a lavender Lovecare Babymac bottle and the slogan 'i want a Lovecare Babymac, not a MacBook for baby'.
Woman with long straight brown hair next to two black bottles labeled 'LoverHair Professional' shampoo and conditioning treatment, on a beige glow background.
Lover's Hair Salon logo with two orange coloring shampoo boxes and a beige gradient background, advertising Colouring Shampoo
Portrait of a woman touching her face beside two Lovérse Paris skincare bottles on a soft beige, sparkling background.

First One Australia

Wholesale personal care products from one trusted Australian supplier

First One Australia is a wholesale supplier of personal care, hair care, baby care and home care products — trusted by pharmacies, retailers and salons across Australia.

12+trusted brands under one roof
1M+bottles trusted by customers
AUsupplied across Australia
Wholesalebulk & case-pack ordering

Our brands are stocked by retailers & marketplaces across Australia

Our brands

Australian personal care & hair care brands, all under one roof

Specialist skincare, hair care, baby care and home care brands — each with its own focus, all available for wholesale from one reliable Australian supplier.

Skincare

Lovercare

Goat’s-milk body lotion, wash & shower cream.

Hair Care

LoverHair Professional

Salon-grade anti-hair-loss shampoo & conditioner.

Baby Care

Lovercare Babymac

Gentle goat’s-milk baby bath, wash & shampoo.

Hair Colour

Lover’s Hair Salon

Ammonia-free colouring shampoo for grey coverage.

Scalp Care

Lover’s Hairow

Premium Oriental-herbal scalp tonic system.

Home Care

Naturoma

Solid gel air fresheners & scented candles.

Shop by category

Wholesale skincare, hair, baby & home care

Why partner with us

A reliable wholesale partner for pharmacies & retailers

Stock a complete, multi-category range from a single Australian supplier — with the support, availability and quality your shelves and customers can rely on.

One supplier, many categories

Skincare, hair, baby and home care from a single account — simpler ordering, fewer suppliers.

Wholesale case packs

Order in wholesale case packs and bulk quantities to keep your shelves stocked.

Trusted Australian brands

Products already stocked by pharmacies and retailers across the country.

Quality you can stand behind

Dermatologically tested, gentle formulas chosen to meet quality standards your customers expect.

Wholesale FAQ

Becoming a stockist, answered

How do I become a wholesale partner or stockist?

Register your interest through our wholesale form or call our team, and we’ll set you up with trade pricing and the full product catalogue. We supply pharmacies, retailers, salons and other businesses across Australia.

What products can I order wholesale?

Our full range is available for wholesale — including Lovercare goat’s-milk skincare, Lovérse Paris anti-age skincare, LoverHair Professional hair care, Lovercare Babymac baby care, Lover’s Hair Salon colouring shampoo, Lover’s Hairow scalp care, Naturoma home care, plus health care products.

Do you supply pharmacies and retailers across Australia?

Yes. First One Australia supplies pharmacies, chemists, retailers and salons nationwide. Our brands are already stocked by major retailers and marketplaces across the country.

How is wholesale pricing structured?

Wholesale pricing is based on bulk and case-pack ordering. As soon as you register, your account is approved, and you log in to the website, you’ll be able to see wholesale pricing across the full range.

What are your most popular wholesale brands?

Lovercare goat’s-milk skincare and LoverHair Professional hair care are among our most popular lines, alongside Lovercare Babymac baby care and our home care essentials — all strong sellers for pharmacies and retailers.

How do I get in touch about stocking your brands?

You can register through our wholesale form, email sa***@*******************om.au, or call 1800 212 779 to speak with our team about becoming a stockist.

Become a First One Australia wholesale partner

Register for wholesale pricing across all our brands, or get in touch to discuss stocking the range in your pharmacy, salon or store.